"Don't Stop Beliebing"
When Copernicus first suggested the heliocentric theory of the universe, people thought he was crazy. In spring 2011, I embarked on a project that led some people to believe that I was crazy. And it all started with Justin Bieber.
Justin Bieber. Back then, he was on top of the world: he was named Forbes' third most powerful entertainer, he still had his silky smooth hair that made pre-teen girls swoon, and his top-grossing movie was converting fans...